CBRE announced that it purchased New York-based Floored, Inc., a developer of interactive 3D graphics software for the commercial real estate industry. Financial details of the acquisition were not announced.
CBRE said the acquisition will give its professionals and clients access to advanced technology, and significantly increases the company’s capabilities to develop technology innovations that enhance marketing and leasing of commercial properties. The software is used for 3D “walk throughs” of commercial real estate space. CBRE said it is adding the founders of Floored, and a 36-person team, as part of the acquisition.
Floored’s two main existing SaaS products are:
- Protofit, which allows users to visualize and edit floor plans in 2D and 3D (including accurate external window views from each floor) and to create customized space layouts in real-time. Protofit, which is being rebranded as Floored Plans, has been utilized in over 65 million sq. ft. of properties.
- Luma, which enables a high-quality, interactive, next-generation customized 3D “walk-through” experience for new, unbuilt and repositioned spaces. This technology has been used to visualize space from project concept and design all the way through leasing and marketing efforts and is now being re-branded as Floored Build.
The products are used by property owners like Related, Equity Office, Hines and Beacon Capital.