Amazon Partners with Lennar to Showcase Alexa Smart Homes

The world’s top online retailer – Amazon – announced this past week a unique nationwide marketing partnership with Miami-based Lennar Homes, the nation’s largest homebuilder by volume.

According to Bloomberg, the new partnership includes the opening of interactive Amazon Experience Centers within select Lennar model home centers across the United States. In these Alexa-enabled smart homes, customers can simply ask Alexa to control the television, lights, thermostat, shades, and more. The model homes showcase how customers can use Alexa in their everyday lives. Customers can experience just how easy it can be to reorder household essentials with a press of an Amazon Dash Button, listen or watch Prime content with Fire TV or schedule on-demand home services through Amazon Home Services.

In a real home setting, customers can experience how Alexa, Prime, and Amazon services come together to help them:

  • Control smart home devices with just their voice: Customers can experience the simplicity of adjusting the thermostat, seeing who’s at the front door without leaving the couch, and trying routines such as “Alexa, good morning” to have Alexa turn on lights, read the weather, and provide an update on commute times based on traffic.
  • Have fun and incorporate entertainment every day: Customers can also see how Prime makes voice-controlled, in-home entertainment better by streaming more than two million songs on Prime Music along with Prime Original movies and series – all at no additional cost to your Prime membership.
  • Save time by putting their home on auto-pilot: Customers can discover how to schedule auto-deliveries of household essentials, reorder products with the press of a button, and book recurring or on-demand home services through Amazon.

Existing customers have rated Amazon experts at 4.9 out of 5 stars.