Amazon Launches Alexa for Hospitality at Select Marriott Hotels announced on Tuesday that it has partnered with Marriott International to help increase guest access to amenities with Alexa, through its voice-controlled device Echo, in an attempt to expand its presence in the hospitality industry. Alexa is expected to initially launch at a group of 10 Marriott hotels.

Marriott is reported to have considered both Alexa and Apple’s Siri.

According to Cnet, Alexa’s voice-activated system would assist visitors in providing services ranging from turning on the lights, room service, housekeeping or calling the concierge for dinner recommendations without picking up the phone.