The report further found that, over the past 8-years, the NFL had an average annual impact of $75 million on hotels. Among the details:
- In 2015, two franchises produced a room revenue impact of more than $10 million on their respective city’s hotels: the New Orleans Saints ($16.2 million) and the Green Bay Packers ($11.1 million);
- Four franchises produced a room revenue impact of $6.0m or higher as a visiting team in 2015: the Carolina Panthers ($7.8 million), Chicago Bears ($6.4 million), Atlanta Falcons ($6.1 million) and Denver Broncos ($6 million);
- The game between the New Orleans Saints and Carolina Panthers on December 6th was the most impactful game of the 2015 season with a net room revenue impact of $5.1 million;
- In 2015, the highest impact game in terms of demand and room rate increases came between the Green Bay Packers and Dallas Cowboys on December 13th. Occupied room nights in Green Bay increased 163.4%, while average daily rate increased 222.8%; and
- Stadiums located in smaller markets and suburban submarkets tend to be the most consistent in terms of positive impact: Green Bay, Wisconsin; Orchard Park, New York; Landover, Maryland; Glendale, Arizona; and Arlington, Texas. However, due to the smaller hotel room population, the absolute impact is not always as significant compared to larger markets.